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Servicing Global Brands to Local (Glocal) Markets and Evaluating These Strategies: A Study on the Detergent Sector Made in Antalya Provincė, 2237-2247
Global Markaların Yerel (Glokal) Pazarlara Servis Edilmesi ve Bu Stratejilerinin Değerlendirilmesi: Antalya İli Deterjan Sekörü Üzerine Yapılmış Bir Araştırma
http://dx.doi.org/10.29228/ASRJOURNAL.68796
Mahmut Nevfel Elgün -Sevgi Bay
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ACADEMIC SOCIAL RESOURCES JOURNAL