Yayın Detay
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Title : The Effect Of Social Media Phenomena Commitment On Consumers' Fear Of Missing Out (FoMo) And Purchase Intention
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First Author : Rabia Vildan İŞCAN
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Authors : -Necmiye KAPUSUZ -Sema BAZANCIR -İhsan BAYRAM -Tülin DURUKAN
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Keywords : FoMo, social media phenomena , purchase intention
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Basic Area : İşletme
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Page Id : 1219-1228
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Rank Id : 16
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Year : 2022
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Volume : 7
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DOI : 10.29228/ASRJOURNAL.65056
Yayına Git