AN EMPIRICAL RESEARCH ON STRATEGIC MANAGEMENT SENSITIVITIES AND DIGITALIZATION PROCESSES OF BUSINESSES
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Abstract
İşletmeler, rekabet avantajı elde etmek ve bunu sürdürmek için çevreyle uyumlu stratejiler geliştirmek ve bunu başarıyla uygulamak zorundadır. Günümüzde çevrede işletmeyi etkileyen en önemli konu bilgi ve iletişim teknolojileri (BİT) alanında meydana gelen yıkıcı teknolojilerdir. Günümüzde küçük veya büyük her işletmenin bir dijitalleşme stratejisi vardır. Aslında işletmenin kendisi bir dijital varlığa dönüşmektedir. Bu nedenle bilgi teknolojileri (BT) ve stratejik yönetim konusunu her geçen daha çok ilişkili hale getirmektedir. Bu araştırmanın amacı stratejik yönetim sürecinin birincil ve en önemli adımı olan stratejik yönetim duyarlılığı ile BT yeteneği arasındaki ilişkinin incelenmesidir. Araştırma ampirik ve açıklayıcı bir saha çalışmasıdır. Veri toplama yöntemi ankettir. Araştırmanın evrenini İstanbul'da faaliyet gösteren ve belirli bir dijitalleşme düzeyine ulaşmış şirketler oluşturmaktadır. Örneklem, araştırmaya katılmayı kabul eden ve firmalarının dijitalleşme projeleri olduğunu onaylayan 388 yöneticidir. İşletmelerin stratejik yönetim duyarlılığını ölçmek için planlama duyarlılığı, süreç duyarlılığı ve dağıtım, yayma ve eylem duyarlılığı olmak üzere üç alt boyuttan oluşan bir ölçek kullanılmaktadır. BT yetenek değişkenini ölçmek için BT altyapı yeteneği, BT iş kapsamı yeteneği ve BT proaktif duruş alt boyutlarından oluşan BT yetenek ölçeği kullanılmıştır. Anketten elde edilen veriler kullanılarak yüzde ve frekanslar, normallik analizi, güvenirlik ve geçerlilik analizleri, varyans analizi, korelasyon ve regresyon analizi yapılmıştır. Analiz sonuçları stratejik yönetim duyarlılığıyla BT kabiliyeti arasında istatiksel olarak anlamlı sonuçlar olduğunu göstermektedir. Değişkenlerin sektör, çalışan sayısı ve dijitalleşme seviyelerine göre farklılaştığı tespit edilmiştir.
Keywords
Abstract
Businesses must develop and successfully implement strategies compatible with the environment to gain and maintain competitive advantage. Today, the most important issue affecting the business in the environment is the disruptive technologies that occur in the field of information and communication technologies (ICT). Today, every business, large or small, has a digitalization strategy. In fact, the business itself is becoming a digital entity. For this reason, information technology (IT) and strategic management are becoming more and more related. The aim of this research is to examine the relationship between strategic management sensitivity, which is the primary and most important step of the strategic management process, and IT capability. The research is an empirical and explanatory field study. Data collection method is survey. The population of the research consists of companies operating in Istanbul and reaching a certain level of digitalization. The sample is 388 managers who agreed to participate in the research and confirmed that their firm has digitalization projects. A scale consisting of three sub-dimensions, namely planning sensitivity, process sensitivity and distribution, dissemination, and action sensitivity, is used to measure strategic management sensitivity of enterprises. To measure the IT capability variable, the IT capability scale consisting of IT infrastructure capability, IT business spanning capability and IT proactive stance sub-dimensions was used. Percentage and frequencies, normality analysis, reliability and validity analysis, analysis of variance, correlation and regression analysis were performed using the data obtained from the questionnaire. Analysis results show that there are statistically significant results between strategic management sensitivity and IT capability. It has been determined that the variables differ according to the sector, number of employees and digitalization levels.
Keywords
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