TWITTER CONTENT ANALYSIS OF THE REMOTE WORK PRACTICE DURING COVID-19 PANDEMIC / COVID-19 PANDEMİSİ SIRASINDA UZAKTAN ÇALIŞMA UYGULAMASININ TWITTER İÇERİK ANALİZİ

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Year-Number: 2021-Cilt 6 Sayı 30
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Number of pages: 1414-1426
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Abstract

The covid-19 pandemic has confronted people challenges all around the world. To avoid the infection, stay home, isolation and social distancing measures has occurred. These measures have reshaped the life indispensably. The business life is not an exception. Under these conditions, remote work practice for both employees and employers has eventuated as an option and adopted phenomenon supported by technological advances. During working remotely, the many employees together with businesses have experienced a new way of working life. The current study seeks to explore and understand remote work shaped by hard conditions emerging from pandemic by analyzing Twitter data from March 2021 to May 2021. The content analysis results uncovered themes among tweets including skill-building, landscape, vision, function, interaction, primary, intangibility, cohesiveness, employability, phenomenon. The findings can be a partake of a call for the actions of managers and decision-makers by making remote work shaped by pandemic more understandable for businesses and contribute to expanding remote work literature.

Covid-19 salgını, tüm dünyada insanları yeni zorluklarla karşı karşıya getirmiştir. Enfeksiyondan korunmak için evde kalma, izolasyon ve sosyal mesafe önlemleri alınmıştır. Alınan bu önlemler hayatı kaçınılmaz bir şekilde yeniden şekillendirmiştir. İş hayatı da bu bakımdan bir istisna değildir. Bu koşullar altında hem çalışanlar hem de işverenler için uzaktan çalışma uygulaması bir seçenek olarak ortaya çıkmış ve teknolojik gelişmelerle desteklenen bir olgu olarak benimsenmiştir. Uzaktan çalışma sırasında, birçok çalışan işletmelerle birlikte yeni bir çalışma hayatı deneyimi yaşamıştır. Mevcut çalışma, Mart 2021'den Mayıs 2021'e kadar Twitter verilerini analiz ederek pandemiden kaynaklanan ve zorlu koşullar tarafından şekillendirilen uzaktan çalışmayı keşfetmeyi ve anlamayı amaçlamaktadır. İçerik analizi sonuçları, beceri geliştirme, çalışma yeri, vizyon, işlev, etkileşim, birincil, soyutluk, bağlılık, istihdam edilebilirlik, fenomen gibi tweetler içindeki temaları ortaya çıkarmıştır. Bu çalışmanın bulguları, pandemi tarafından şekillendirilen uzaktan çalışmayı işletmeler için daha anlaşılır hale getirerek yöneticilerin ve karar vericilerin eylemlerine yönelik bir çağrının parçası olabilir ve uzaktan çalışma literatürünün genişlemesine katkıda bulunabilir.

Keywords

Abstract

The covid-19 pandemic has confronted people challenges all around the world. To avoid the infection, stay home, isolation and social distancing measures has occurred. These measures have reshaped the life indispensably. The business life is not an exception. Under these conditions, remote work practice for both employees and employers has eventuated as an option and adopted phenomenon supported by technological advances. During working remotely, the many employees together with businesses have experienced a new way of working life. The current study seeks to explore and understand remote work shaped by hard conditions emerging from pandemic by analyzing Twitter data from March 2021 to May 2021. The content analysis results uncovered themes among tweets including skill-building, landscape, vision, function, interaction, primary, intangibility, cohesiveness, employability, phenomenon. The findings can be a partake of a call for the actions of managers and decision-makers by making remote work shaped by pandemic more understandable for businesses and contribute to expanding remote work literature.

Covid-19 salgını, tüm dünyada insanları yeni zorluklarla karşı karşıya getirmiştir. Enfeksiyondan korunmak için evde kalma, izolasyon ve sosyal mesafe önlemleri alınmıştır. Alınan bu önlemler hayatı kaçınılmaz bir şekilde yeniden şekillendirmiştir. İş hayatı da bu bakımdan bir istisna değildir. Bu koşullar altında hem çalışanlar hem de işverenler için uzaktan çalışma uygulaması bir seçenek olarak ortaya çıkmış ve teknolojik gelişmelerle desteklenen bir olgu olarak benimsenmiştir. Uzaktan çalışma sırasında, birçok çalışan işletmelerle birlikte yeni bir çalışma hayatı deneyimi yaşamıştır. Mevcut çalışma, Mart 2021'den Mayıs 2021'e kadar Twitter verilerini analiz ederek pandemiden kaynaklanan ve zorlu koşullar tarafından şekillendirilen uzaktan çalışmayı keşfetmeyi ve anlamayı amaçlamaktadır. İçerik analizi sonuçları, beceri geliştirme, çalışma yeri, vizyon, işlev, etkileşim, birincil, soyutluk, bağlılık, istihdam edilebilirlik, fenomen gibi tweetler içindeki temaları ortaya çıkarmıştır. Bu çalışmanın bulguları, pandemi tarafından şekillendirilen uzaktan çalışmayı işletmeler için daha anlaşılır hale getirerek yöneticilerin ve karar vericilerin eylemlerine yönelik bir çağrının parçası olabilir ve uzaktan çalışma literatürünün genişlemesine katkıda bulunabilir.

Keywords


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