ACADEMIC SOCIAL RESOURCES JOURNAL

Quick Access


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


MARKETING ORIENTATION COMPONENTS AND THEIR EFFECTS ON EXPORT COMPETENCIES

Exporting firms feel the need to get a share from the world-wide trade and take advantage of the opportunities and advantages in foreign markets; therefore, export competencies should be enhanced, and the marketing orientation components must be chosen and implemented correctly. This study examines the level of export competencies and the importance level of the marketing orientation components of the firms. Then, the effects of marketing orientation components on export competencies are exposed. Within the framework of the research sample, 169 exporting firms that operate in the automotive supply industry in Turkey are chosen by using convenience sampling method. Reliability analysis, validity analysis, descriptive statistics, correlation analysis, and multiple linear regression analysis are applied to the collected data. The results indicate that quality of the products is the main competence and being customer oriented is the most important marketing orientation component of the firms. Moreover, marketing orientation components in general significantly affect the export competencies. Study suggests that firms should give sufficient importance to R&D activities and technology use and prioritize cost and efficiency in their production. It is also a necessity for exporting firms to increase their international competencies through international innovation efforts by communicating with foreign markets, adopting international environmental and market conditions, and gaining international marketing skills.



Keywords
Exporting firms, Export competencies, Marketing orientation components



References

Advanced Search


Announcements

    Directory of Open Access Scholarly Resources (ROAD Index)

    ASR Journal 

    Directory of Open Access

    Scholarly Resources (ROAD Index)

    tarafından indekslenmektedir


    International ResearchBible (Academic Resource Index)

    ASR Journal

    International ResearchBible

    (Academic Resource Index)

    tarafından taranmaktadır


    Internatıonal Instıtute Of Organızed Research (I2OR)

    ASR Journal 

    Internatıonal Instıtute Of Organızed

    Research (I2OR) tarafından

    indekslenmektedir


    Directory of Research Journals Indexing

    ASR Journal

    Directory of Research

    Journals Indexing'te

    taranmaktadır


    ICI Journals Index Copernicus

    ASR Journal Dergisi ICI Journals Index

    Copernicus'ta indekslenmektedir.



Address :Rasulbekov Kyrgyz University of Economics / Kirghizistan
Telephone :+90 539 673 66 66 & +90 543 373 80 81 Whatsapp Fax :+90 539 673 66 66 & +90 543 373 80 81 Whatsapp
Email :asrjournal.editor@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri